Author: invision studios llc
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How to adapt your eCommerce strategies to increase sales in the summer
Summer is finally upon us and with it comes a thriving retail season. Summer has traditionally been a good time of the year for brands. People approach the season with a zeal. Some overhaul their wardrobes, others make travel plans or look to have new experiences to make good memories. This provides brands with an…
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What is TikTok marketing + Tips to Harness Its Power
TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors. The snackable video format provided them with an opportunity to get creative. For viewers, it meant that they…
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3 Common Mistakes Local Businesses Make Using Facebook Ads
Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your local business because the average user clicks on 12 ads per month! The honest truth is that most small businesses do mess them up – and the mistakes they make cause their ad campaigns to be…
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How to Create Content for Your Business That’s Worth Sharing
As marketers, we know that content is king online, especially when marketing your small to midsize business. But how can a small business like yours create enough good content to reach their marketing goals? That’s the question. The answer, as it turns out, is easy. All you need is a primer with ideas that you…
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How to Identify Your Audience and Find YOUR future customers Online
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, there’s nothing more frustrating than knowing there’s an audience for your product or service…
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Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…
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Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any…
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The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…
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Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…
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Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…