Category: Facebook advertising
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Why Messenger Ads are AWESOME for Local Business
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and small businesses to connect directly with potential leads. And they’re great options for local businesses. They allow you…
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iOS 14 and Facebook Ads: How It Can Affect Your Campaigns
Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices are known to have higher…
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What is Facebook/Instagram Ad Fatigue and How to Avoid It
Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. Facebook, the company that owns both of these platforms, has…