Category: Marketing
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How Much is Your Customer Lifetime Value?
Did you know that it costs more to attract a new customer than it does to retain an existing one – but how much can you really afford to spend to attract a new customer? Knowing the lifetime value of your customers is the key to creating a workable budget for marketing. That number should…
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What is TikTok marketing + Tips to Harness Its Power
TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors. The snackable video format provided them with an opportunity to get creative. For viewers, it meant that they…
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How to Identify Your Audience and Find YOUR future customers Online
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, there’s nothing more frustrating than knowing there’s an audience for your product or service…