Category: Social Media
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How to Perform a Successful Social Media Rebrand
Rebranding is a significant exercise but it’s not uncommon. It’s rare for businesses to look and continue to operate the same way that they did when they launched. In the age of social media, rebranding has become even more crucial, since social networks are now the first touchpoint for most prospective customers. It’s vital for…
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How TikTok Spark Ads Can Supercharge Your Advertising
TikTok has become a global phenomenon in just a few years. The short-form video sharing service has seen its popularity skyrocket, largely due to how it differentiates itself from other social media platforms. There’s a lot of focus on discovery, enabling users to easily discover content from new creators that they may not be following,…
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Why Messenger Ads are AWESOME for Local Business
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. Facebook Messenger Ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes and small businesses to connect directly with potential leads. And they’re great options for local businesses. They allow you…
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11 Ways Small Businesses Can Use Local Influencers in Their Digital Marketing Strategy
As a small business owner, you want to use all of the strategies and tools at your disposal when it comes to marketing. One of the strategies that you should not overlook is influencer marketing. You may not realize it, but influencer marketing isn’t just for big companies. While major multinational companies can afford to…
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The Fast Way to Boost Your Social Media Reach: Get Rid of Fake Followers
Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story. The fake social…
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5 Ways to Grow Your Instagram Following Organically in 2021
Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences. Therefore, Instagram should definitely…
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iOS 14 and Facebook Ads: How It Can Affect Your Campaigns
Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices are known to have higher…
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What is Facebook/Instagram Ad Fatigue and How to Avoid It
Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. Facebook, the company that owns both of these platforms, has…