Tag: Marketing
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How to Create a Digital Marketing Budget for a Chiropractic Business
Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses, and in particular chiropractors, are on a very tight budget, so you want to ensure that you distribute it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it…
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Marketing Challenges Chiropractors Face When Trying to Grow Their Practice
What’s the purpose of a business? Generally, I would say it’s to help people solve a problem. And as Zig Ziglar used to say, “the more people you help, the more successful you will be.” So the challenge is, how can you attract more patients to grow your practice? One of the biggest issues in…
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5 Strategies To Keep Your List Engaged After They’ve Subscribed!
Email marketing is still one of the most effective ways to increase brand awareness and engage with your customers. And, one of the best return on investment for marketing dollars. The average ROI on email marketing is 40-to-1. So for every dollar you invest, you get back $40 in business. However, it is not enough…
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Four Steps to Turn Fans into Brand Ambassadors
Did You Know… Highly engaged customers buy 90% more often and 60% more per transaction and that 77% of consumers are more likely to buy a new product when learning about it from friends and family? In a perfect world, everyone who buys your products would talk about them to everyone they meet. The problem…
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How Much is Your Customer Lifetime Value?
Did you know that it costs more to attract a new customer than it does to retain an existing one – but how much can you really afford to spend to attract a new customer? Knowing the lifetime value of your customers is the key to creating a workable budget for marketing. That number should…