Tag: social media advertising
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iOS 14 and Facebook Ads: How It Can Affect Your Campaigns
Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices are known to have higher…
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What is Facebook/Instagram Ad Fatigue and How to Avoid It
Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. Facebook, the company that owns both of these platforms, has…